Accounts We Follow

Team Progressive

At Progressive, the work we do sits at the intersection of brands, culture, and communication. So, it’s no surprise that the accounts we follow reflect that same mix. From creators who break down Formula 1 partnerships with sharp wit to strategists unpacking cultural trends, these voices shape the way we think about PR and marketing. Each of us has a go-to source of inspiration, and together they form a snapshot of the conversations, insights, and creative perspectives fueling our team.

As a new Formula 1 fan, Podium Sundays was the first account that drew me into the sport. I came across one of her videos ranking which drivers played the PR game best that week, and it immediately caught my attention as someone working in PR. Her signature weekly series breaks down both driver-led and brand-related partnerships, analysing everything from alignment to content execution. It has become a valuable resource for understanding how campaigns are perceived by audiences, not just how they are planned and presented. She also balances her comedic videos with thoughtful analyses of F1 trends and controversies, adding valuable context that enriches the sport for both new and long-time fans.

Following her content helps me stay updated on the latest partnerships and narratives in the F1 world without the need to track every driver individually. More importantly, the comment sections are a gold mine of unfiltered audience sentiment and in-depth discussions, which is an invaluable reminder of how consumers respond in real time.

What sets Podium Sundays apart from other F1 content creators is her ability to balance sharp analysis with humour while building a strong, loyal community. For me, this reinforces two key lessons in PR: the power of a distinct and consistent voice, and the importance of creating a space where audiences feel invested and genuinely engaged.

— Elainn Gey, Senior Manager

Marketing Over Coffee
Spotify | Website

Marketing Over Coffee quickly became one of my staple podcasts as someone new to PR but with an interest in design. I first tuned in for their episode on Crayola’s Creativity Week earlier this year, which stood out to me for its deep dive into how brands foster creativity through experiences and content, rather than just focusing on the product. This approach resonates with my passion for storytelling through design. The episode drew direct parallels to how those working in PR can build lasting connections with audiences by embracing creative thinking and fresh perspectives.

What I appreciate most is the show’s hosts, John J. Wall and Christopher S. Penn, mixing timeless marketing principles with sharp takes on what’s happening right now, including integrating productive AI tools and shifts in social media platforms such as LinkedIn.

The relaxed, conversational vibe makes every listen feel like being part of an honest exchange between industry players, breaking down practical lessons for someone like me just starting out.

— Khushi Makasare, Associate

Eugene The Brand Strategist
TikTok | Instagram | Substack

EugBrandStrat combines two things I love: cultural and trend analysis and the Australian accent. Eugene Healey, a brand strategy consultant and lecturer, explores culture through the lens of branding. He breaks down branding and marketing strategies, highlights insights from the emerging trends and research, shares mini lectures on storytelling and shares thoughtful commentaries on cultural happenings.

I love the thoughtful and educational approach he takes in producing his content. The clarity and depth he brings to dissecting campaigns and unpacking phenomena in bite-sized videos are both insightful and easy to follow. Watching his videos often feels like being back in the lecture hall (especially meaningful since I studied at the same university).

While his content leans towards marketing, the insights and commentaries are still relevant to PR. His perspective highlights how culture shapes brand perception and communication, which is essential for PR professionals looking to build trust and brand authority. In my opinion, his work is a useful resource to keep in our back pocket.

— Nurul Juhria Kamal, Senior Associate

Cashless: Fintech, CBDC and AI at the speed of Asia
Substack | X

Rich Turrin’s Cashless is where I turn for clear, expert takes on the payments industry. He pulls together the most important news and research on digital payments, CBDCs, and fintech, then adds his own analysis that cuts through the noise. What I value is how digestible he makes it -I can read one of his newsletters and walk away knowing the key developments and why they matter.

It’s also a reminder of how media has shifted. Instead of relying solely on big outlets, niche newsletters like Cashless carve out authority with smaller but highly engaged audiences. For me, it’s a good example of how influence now often sits with specialised voices who combine subject-matter expertise with consistent, thoughtful commentary.

— Benjamin Jun Tai, Senior Director