Our Work
We work with brands across various sectors such as Consumer, B2B, and Non-profit.
Have a story to tell? We’ll craft it with you.
Our Work | Urban Land Institute
ULI Asia Pacific Summit 2024
Virtual Media Event Coordination
The 2024 ULI Asia Pacific Summit was held in Tokyo. Progressive Communications facilitated their first virtual media briefing, inviting journalists across the APAC region.
For the event, we remotely facilitated media interviews with attending journalists such as a Bloomberg representative. We also conceptualised a factsheet for the 2024 Home Attainability Index that was shared with local and international publications.
10
media attendees across mainstream and trade publications ATTENDED THE VIRTUAL MEDIA BRIEFING
>50
representing tier 1 publications (Fortune, Bloomberg, and South China Morning Post)
71
earned media placements, including 13 social media hits
3
feature interviews secured AT THE SUMMIt
Our Work | SAP Concur
Event Marketing Communications Support
SAP Concur aimed to host an appreciation event for its partner network across the APAC region. The events were held on 23 May 2024 in Sydney and 29 May 2024 in Singapore.
Implementation
Progressive provided APAC support and strategic counsel from Singapore in March 2023. We worked with SAP Concur to conceptualise the event theme, and we produced onsite and digital collateral such as banners, backdrops, an opening video, and custom-printed polo t-shirts.
Progressive also worked with the internal corporate communications team to design and produce an eDM newsletter for SAP Concur’s partners.
62
partners attended
72%said that the overall experience was ‘excellent’
63%
said that the agenda and content were ‘excellent’
100%
said that they met their objectives of attending
Double Touch for Quality Lead Generation
Challenge
SAP Concur wanted to capture potential leads holding Director+ roles from a list of priority companies already interested in the brand in Hong Kong, Indonesia, Singapore and Thailand.
Strategy
We recommended an ABM Double Touch content syndication approach to reach out to the in-market decision-makers and influencers researching SAP Concur solutions. The target was to generate 250 guaranteed leads for sales.
Implementation
We collaborated with SAP Concur to identify high-interest MOFU content assets relevant to its target audience, focusing on financial industry growth, transformation and the future.
108
C-LEVEL CONTACTS
142HODS, DIRECTORS AND VPS CONTACTS
Our Work | Zespri International
Nudging Singaporeans To Consume Fruits Daily Through Innovative Packaging
Challenge
Zespri aimed to cultivate healthy eating habits, starting with kiwifruit and launching The Fruit Pillbox, an innovative packaging solution that makes daily fruit consumption unskippable.
Implementation
Peppercomm (Progressive acting as the Asia office) positioned kiwifruit as a superfruit. We reached out to local publications and nutrition and lifestyle KOLs for activation. We assembled a Zespri Fruit Pillbox media kit, which contained a media advisory, a magnet, a factsheet, an NFC sticker tag, 7-day challenge cards, and an infographic.
20
media kits distributed
25
social media hits
12
articles (earned and syndicated)
8.359
million impressions
Transforming Kiwifruit Global Sustainability
via Innovation & Integrated Communications
Challenge
Zespri aimed to showcase its purpose through tangible efforts and accelerate innovation to advance sustainability objectives.
Highlighting Zespri's capacity to tackle both immediate and future challenges in the kiwifruit sector, Peppercomm (Progressive acting as the Asia office) collaborated with the company to launch ZAG, an initiative fostering innovation for sustainability.Key Tactics For ZAG
105
hits in international and local media
200.3 million
audience
$1.85 million
earned media value
Secured speaking opportunity at COP28 in Dubai and APAC Agri-Food Innovation Summit in Singapore
Our Work | Dole Sunshine Company
Bringing Sweet, Cold Sunshine to Singapore
with Dole Fruit Pops
Overview
Dole Sunshine Company’s Fruit Pops are the perfect combination of everything you want in a snack — sweet (but with no added sugar) and versatile.
For Christmas 2022, Dole Sunshine Company brought Sunshine to Singapore by partnering with ice cream cart uncles around the island to give away free Dole Fruit Pops, spreading good nutrition without compromising on taste.Implementation
We assembled a Christmas-themed media kit to showcase how children and adults alike can enjoy Dole Fruit Pops, along with a media advisory highlighting the nutritional benefits and versatility. The media kits were sent to Singaporean media and influencers.
19
kits distributed
13
social media hits
6
articles
5.396M
impressions
Driving Recognition through Top-tier Media
Challenge
Dole wanted to amplify the brand's purpose-driven model and The Dole Promise through storytelling, focusing on "Sunshine for All”.
Strategy
We leveraged Dole's existing initiatives to establish its foundation in APAC around the Dole Promise: zero fruit loss and reduced landfills, which are necessary for carbon neutrality.
APAC
44earned media placements 9.7M+
impressions
Global
782earned media placements 13.8B
impressions 15+
speaking engagements 10+
awards won
Executive Positioning
Challenge
Dole aimed to develop and share the Purpose framework with the media for amplification.
Implementation
Progressive collaborated with Dole's top executives in relevant regions to secure long-form positioning opportunities for them to discuss the Dole Promise and purpose.
25+
interviews featuring 6 top-level executives across North America and APAC, including:
